منابع مشابه
Click Fraud
T oday, Web search engines are the primary method for millions of users throughout the world to access information on a topic, navigate to Web sites, keep up with the news, and shop online. Most major search engines generate revenue via sponsored search, a process whereby content providers pay for traffic from specific links the search engine's display in response to user queries. Search engine...
متن کاملClick Fraud
Click fraud" is the practice of deceptively clicking on search ads with the intention of either increasing third-party website revenues or exhausting an advertisers budget. Search advertisers are forced to trust that search engines do everything possible to detect and prevent click fraud even though the engines get paid for every undetected fraudulent click. We seek to answer whether it is in ...
متن کاملClick Fraud Resistant Methods for Learning Click-Through Rates
In pay-per-click online advertising systems like Google, Overture, or MSN, advertisers are charged for their ads only when a user clicks on the ad. While these systems have many advantages over other methods of selling online ads, they suffer from one major drawback. They are highly susceptible to a particular style of fraudulent attack called click fraud. Click fraud happens when an advertiser...
متن کاملBadvertisements: Stealthy Click-Fraud with Unwitting Accessories
We describe a new type of threat to the Internet infrastructure, in the shape of a highly efficient but very well camouflaged click-fraud attack on the advertising infrastructure. The attack, which we refer to as a “badvertisement”, is described and experimentally verified on several prominent advertisement schemes. This stealthy attack can be thought of as a threatening mutation of spam and ph...
متن کاملCombating Click Fraud via Premium Clicks
We propose new techniques to combat the problem of click fraud in pay-per-click (PPC) systems. Rather than adopting the common approach of filtering out seemingly fraudulent clicks, we consider instead an affirmative approach that only accepts legitimate clicks, namely those validated through client authentication. Our system supports a new advertising model in which “premium” validated clicks ...
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ژورنال
عنوان ژورنال: Bulletin of the American Society for Information Science and Technology
سال: 2006
ISSN: 0095-4403
DOI: 10.1002/bult.1720320210